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Organization secures $100 million in funding to support startups founded by Latino entrepreneurs.

Business Angel 3410930 1280
Latino New

ALatino organization, which facilitates connections between venture capitalists and startups while advocating for increased diversity in the media industry, has successfully secured its inaugural $100 million fund. This fund is specifically dedicated to supporting new businesses led by Hispanic entrepreneurs. This development is significant because a study conducted by Bain & Company, the Stanford Latino Entrepreneurship Initiative, and the research nonprofit Latino Donor Collaborative found that less than 1% of funding from the top 25 venture capital and private equity firms goes to Latino-owned businesses.

In the latest update, L’Attitude Ventures revealed that it had raised more than $100 million for the fund. This accomplishment was made possible through a strategic anchor investment by JPMorgan Chase and initial contributions from Trujillo Group and Bank of America.

  • Other investors include: U.C. Investments and MassMutual, Barclays, the Royal Bank of Canada and Polaris Limited Partners.
  • L’Attitude Ventures founder and general partner Sol Trujillo said the fund is an opening salvo for an investment boom directed toward early-stage Hispanic-owned companies

Latino entrepreneurs are responsible for about 50% of net new small business growth in the U.S. over the past decade, according to data from 2007 to 2017.

  • Those Latino-owned businesses are growing in annual revenue faster than white-owned businesses, the study found.

Of note: The total economic output of U.S. Latinos reached $2.7 trillion in 2019 and would be tied for the seventh-largest GDP in the world if U.S. Latinos were an independent country, according to a detailed study by the Latino Donor Collaborative.

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